Wipro BPO, the Business Process Outsourcing arm of Wipro
Technologies announced the inauguration of its first rural BPO
center at Manjakkudi Village in Tamil Nadu. Wipro Technologies is
the global information technology, consulting and outsourcing
business of Wipro Limited. The Manjakkudi center has a capacity of
120 seats, and will open with a 50 seat pilot project for an
international client in the retail sector. Wipro plans to expand
its rural BPO operations to 500 seats by March 2013, in Tamil Nadu
and to replicate this BPO model across other states in India, in
the near future.
The Manjakkudi center is a result of a tie-up with the Swami
Dayananda Educational Trust, a public charitable trust involved in
providing quality education to the economically backward sections
of rural Tamil Nadu.
Manjakkudi is a village on the banks of the River Kaveri in
Tiruvarur district of Tamil Nadu with a population of about 2,500.
Kumbakonam is the closest town to Manjakkudi. Conceptualized on the
‘Back Office to the Back Office’ (BOBO) outsourcing
model, the focus of the center is to capitalize on the literate
talent pool available in the region and in doing so, create
employment opportunities in the village and its surrounding
areas. Graduate students between the age group of 21 to 25
will be employed in the Manjakkudi Wipro BPO center, delivering a
range of services to customers across industry sectors.
The Manjakkudi BPO center benefits from a fully equipped IT and
physical infrastructure, which complies with standard security and
regulatory requirements. The center will be focused on delivering
world-class outsourcing services, while connecting this rural
community to the world of global business.
Manjakkudi was selected due to the relatively high levels of
investment in education in the region. It benefits from more than
46 colleges within a 40 km radius where more than 13,000 students
graduate from these colleges annually, thus providing a large
talent pool.
"Wipro’s leadership has always been determined to bring
opportunity to rural communities through the application of
technology – whether that comes from the delivery of a
service to that community, or, as in this case, giving the
community the chance to realize its potential. Rural BPOs are
a crucial part of the development of our country as a business
leader,” said Manish Dugar, Senior Vice President and Global
Head, Wipro BPO.
Dugar added: “What we see happening is that the established,
urban, BPO centers are taking on more specialized, knowledge-based
services. This means that the natural opportunity for rural
BPO centers, like Manjakkudi, is to take on the bulk data
processing jobs. Rural BPOs are also allowing educated people
in villages earn a good livelihood without leaving the region and
bringing a new level of financial stability to these communities
and individuals. This initiative is a part of Wipro’s
long term strategy to expand its Rural BPO presence to other parts
of India.”
M R. Rajgopal, who works as an Assistant Manager at the Wipro
Manjakkudi BPO center explained: “This center opens up new
opportunities for me and my colleagues. In the past,
professional jobs like these were only available in the cities,
which meant leaving the community. We aspire to make this
center one of the best respected Rural BPO centers in India to show
just how much rural communities like ours can contribute to our
country.”
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