Oracle Financial Services has introduced Oracle FLEXCUBE
solutions for multi-channel banking to help financial services
firms deliver more personalized services and offerings via direct
and mobile channels.
The solution, with new versions of Oracle FLEXCUBE Direct
Banking and Oracle FLEXCUBE Private Banking, enables banks to offer
complete portfolio view-based products and services on multiple
direct channels, including mobile devices. Banks can introduce
highly personalized offerings while reducing customer acquisition
costs by offering a comprehensive range of products through a
one-stop portal.
According to the vendor, using Oracle FLEXCUBE Multi-Channel
Solution, banks can seamlessly and rapidly transition customers of
all sizes – including individual investors, small-to-medium
size enterprises and large corporate organizations – from
transaction-based primary banking services to advanced customer
portfolio tracking and investment consulting, to full-scale wealth
management, leveraging all channels including mobile phones, smart
phones, PCs and tablets.
Banks can leverage the new framework to become active
participants in geo location-based mobile commerce. With a
360-degree portfolio view of a customer, banks can segment and
serve the right kind of deals and offers to the right customers,
resulting in highly successful geo-targeting campaigns.
The solution supports banking operations across multiple
countries, currencies and languages, including double-byte
character languages such as Japanese and Korean.
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